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Women’s heart disease cause celeb at L’Oréal Fashion Week

The Heart Truth Fashion Show shines the spotlight on women’s heart health

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Women’s heart disease cause celeb at L’Oréal Fashion Week

The Heart Truth Fashion Show shines the spotlight on women’s heart health


March 6, 2008 – Canadian celebrities and top fashion designers are joining together to take up the cause of women’s heart health at the inaugural The Heart Truth Fashion Show at Toronto’s L’Oreal Fashion Week.

The Heart Truth Fashion Show features top Canadian fashion designers’ original, one-of-a-kind red dress designs created in celebration of women and heart health awareness modeled by Canadian women celebrities from television, film, music, the arts, sports and media.

“It’s exciting for us to partner with some of Canada’s most celebrated women and pillars of the Canadian fashion industry to deliver the message that heart disease and stroke are the leading cause of death for Canadian women and there are concrete steps women can take to reduce their risks”, says Bobbe Wood, President & CEO of Heart and Stroke Foundation of B.C. & Yukon.

The Heart Truth Fashion Show features original red dresses by Baia, Izzy Camilleri, Joeffer Caoc, Common Cloth, David Dixon, Jay Godfrey, Paul Hardy, Romona Keveza, Thien Le, Pat McDonagh, Lucian Matis, Arthur Mendonça, Marisa Minicucci, Nada, Nadya Toto, Pink Tartan, Marie Saint Pierre, Tavan & Mitto, Tevrow+Chase and Andy The-Anh.

Modeling in The Heart Truth Fashion Show are Canadian celebrities including: Susan Aglukark, Eva Avila, Jeanne Beker, Charmaine Crooks, Véronic DiCaire, Sophie Grégoire-Trudeau, Larysa Harapyn, Cheryl Hickey, Heather Hiscox, Robin Kay, Tanya Kim, Kristina Matisic, Catherine O'Hara, Nicole Oliver, Lorie Racicot, Sandie Rinaldo, Nancy Robertson, Beverly Thomson, Anna Wallner and Mary Walsh.

The invitation-only The Heart Truth Fashion Show at L’Oréal Fashion Week takes place Tuesday, March 18 at 6 pm at Nathan Phillips Square in downtown Toronto.

About The Heart Truth campaign

The Heart Truth campaign educates women about identifying their risks and warning signs of heart disease and stroke, and arms them with the information they need to take charge of their heart health. It is especially relevant for women 40 to 60 years old, whose risk increases as they age. The Red Dress is the symbol for The Heart Truth campaign.

The Heart Truth campaign is funded through the contributions of founding sponsor Becel, and contributing sponsors the Bay, Chatelaine, Ocean Spray, Pfizer, Shoppers Drug Mart and the Heart and Stroke Foundation of Canada.

The Heart and Stroke Foundation, a volunteer-based health charity, leads in eliminating heart disease and stroke and reducing their impact through the advancement of research and its application, the promotion of healthy living, and advocacy.

For media interviews, contact Sarah Burgess at 604.623.3007 or Sarah.Burgess@Karyo-Edelman.com