Freda’s

For designer Freda Lordanous, fashion design is not just a career - it is a passion! When Freda immigrated to Toronto in 1971, she brought with her a solid design background, an unerring eye for detail, and a distinct European flair.

She began as a couturier for a private clientele and was encouraged by this loyal following to open a haute couture shop in 1973. As her reputation flourished, so did her business. With a degree in Fashion Design and the experience of owning a couture shop, Freda soon fulfilled her immediate goal to reactivate the business she had left behind in Greece. She set up “house” as a couturier for small private clientele, which soon grew rapidly into a manufacturing and fashion company.

Loyal clients travel from all across Canada just to get a glimpse of Freda's latest fashions. She combines the best European fabrics with high quality and innovative styling all in the newest colours and silhouettes of the season.

In 1991, Freda won the CABE Award (Canada Award for Business Excellence by the Federal Government of Canada in recognition of her remarkable talents and business achievements. As a business person, Freda is highly recognized by both her colleagues and private sectors for her achievements and was chosen as Canada’s Best Employer for Women.

Over twenty five years of experience has given Freda a solid foundation for continued growth and success. It’s no wonder Freda has been regarded as the “best kept secret in the fashion industry” (Valerie Gibson, Toronto Sun). Her passion for the industry and fashion is exempted in her glorious collections season after season.