Baia

The Bay launched the Baia collection in the spring of 2007 with an exclusive ladies’ sportswear collection called Baia. Now available at 18 Bay stores across the country, Baia is designed for the fashion conscious and quality-minded female executive or socially mobile woman. BAIA fills a current gap in the market place for high-quality tailored clothing that fits.

The Baia line is centred on elegance and quality with a true designer feel, conveyed through superior fabrics and tailoring. Anchored by all-season basics, the collection will take cues from the runway while maintaining an ongoing collection of ‘just beautiful suits.’

More than beautiful clothing, Baia features wardrobe specialists who offer one-on-one service and are fully versed in up-to-the-minute fashion news, fit and ‘how to’ hints for every body type.

Baia fills the gap for affordable luxury apparel with a collection that includes fine tailoring, Italian fabrics and hand-finished details – all designed and made in Canada. The line provides the style-conscious woman with superior-quality, grown-up clothing.

Hbc is Canada's largest diversified general merchandise retailer, operating in department store (the Bay), mass merchandise (Zellers), specialty (Home Outfitters and Designer Depot) and discount (Fields) formats. With over 550 stores and nearly 70,000 associates located in every province in Canada, Hbc provides Canadians with stylish, quality merchandise at great value, through retail banners focused on exceptional customer service. Hbc is a Canadian retail leader in corporate social responsibility, and the fourth annual Hbc CSR report can be found at www.hbc.com